We’re Nicole and Shea: a mother-daughter duo based in Myrtle Beach, South Carolina with a passion for fashion and helping women feel confident in what they wear. We proudly offer a size-inclusive range, carrying sizes S–3XL, because every woman deserves to feel beautiful and stylish.

Faith, family, and friendships are at the core of who we are. As lovers of Jesus and life, we hope to bring joy to your day through fashion that makes you feel amazing. While we both juggle other jobs, JJ Rae with Shea is our happy place and a space where we get to share our love of shopping, styling, and having fun together as mother and daughter.

We are so grateful for this journey and for each of you who make it possible. Thank you for being a part of our story. We can't wait to help you find pieces that make you feel incredible!